Product development
CAPABOX
Industry
Professional Services
Country
United Arab Emirates
Category
Web
Scope
Product Development
Capabox is the go-to online mentoring application to get industry insights, collect new skills and take full control of your career growth. It’s a platform for smart career design created for Mentors and Mentees from the GCC countries, as well as the international ones.
This dual approach, combined with the brand’s purposes, inspired us to design a platform that feels like a safe space for each user.
With Capabox we channelled our holistic approach to deliver both brand and web concepts. Starting from scratch, at the early stages we focused on marketing deliverables, such as extended market&user research, conceptualisation, strategy and — finally — branding.
Afterwards, we designed low-fidelity prototypes for the landing page and application itself. Finally, we worked on the final, high-fidelity wireframes that cover all functionalities.
It’s never too early or too late to take charge of your career growth — and Capabox’s visual identity reflects this mindset. We tailored our designs to appeal to Capabox’s multicultural community.
Our branding is simple, professional and unpretentious, yet gives off a sense of warmth, security. Always keeping our client’s business goals in mind, we focused on a persuasive narrative and equally attractive visuals of the landing page.
The Capabox app is designed to provide a close-to-real-life interpersonal connection. We give the users an opportunity to take a closer look at a professional silhouette of a Mentor/Mentee, get an accurate match, communicate with each other and track their skill-set progress.
On top of that, we ensured a smooth, fast and enjoyable experience.