During the process of designing visual identity of a product, understanding its future users is essential. In this case, with foresters as the target group, their primary goal is to take perfect care of the forest they’re managing.
With the first logo design, we tried to convey a picture of a balanced, sustainable forest. We achieved that by toying with the idea of a firmly rooted tree, cradled by the surrounding soil. But we also needed a logo that would be easily implemented throughout the entire product, so we decided to try a different approach.
For the second (and final) design we looked for inspiration within the app itself. In the end, we chose to show the core objective of eForest – helping to provide protection. The end result, a tree enclosed in a protective frame, serves as a visual representation of what is the most important to future users.
In order to achieve a perfect solution, we needed to bring the “e” into the forest. The bright and vivid shades of green seamlessly combine technology with nature. With the new colour palette, the product looks and feels more light and modern.
We wanted to present a contemporary take on a traditional concept that forests are. Adding on to the project’s colouring, we decided to go with a font that would best complement it. With web app design we also kept in mind that the typeface we use needs to meet all the usability requirements.