Having that in mind, we helped the client with the product & marketing strategy of CLUB TOKENS in their community. To bring supporters closer to their brand, we advised them on the choice of the services & products offered by them in the exclusive packages, as well as on the communication strategy that will bring them the best profits.
We have implemented three main ideas:
To boost fan engagement and promote CLUB TOKENS, Jagiellonia Białystok uses a marketing strategy involving their most popular football players. The fans’ favourite footballers image associated with ‘Jaga Token’ strengthens the feeling that the club cares about their fans’ fulfilment and happiness.
The services & products that one can buy with ‘Jaga Token’ let supporters be close to their “club’s favourites”. This includes things such as: an online interview with a chosen player, ‘FIFA 1 vs 1 game’ against their footballer or a unique jersey with the team members’ signatures. It was widely appreciated by their supporters, who willingly purchased CLUB TOKENS.
The packages with services & products are limited in quantity and time, so fans need to hurry up to acquire them. Moreover, a new package is released every Match Day at home when the interest in the brand of Jagiellonia Białystok is the greatest. It strengthens the demand!
‘Jaga Token’ design fits the visual identification of Jagiellonia Białystok as a brand. On the one hand, it provides the values such as exclusiveness, modernity and innovativeness thanks to its shape and colours. On the other hand, it refers to Jagiellonia’s heritage with the club’s crest. Using traditional yellow and red hues on the CLUB TOKEN platform made it very appealing to the Jagiellonia Białystok’s supporters.