The name “Kosmonaut” and the entire interplanetary vibe around the project are a nod towards the ever-present fascination with discovering space in the Russian culture. Kosmonaut, the word for astronaut, served as an inspiration for the logo. It is formed by the letter “K”, merged into a space helmet.
The logo, being simple and minimalistic, can be used both with and without the typography, easily adapting to different media channels. For social media purposes, just the brandmark, fitted into a square, is used.
The logo’s main typography is based on the font Elevon, with significant changes to the glyphs, intending to match typefaces used in science-fiction designs (for example, the crossbar in the letter “A” has been removed, just like in the NASA logo). Furthermore, the rounded edges didn’t correspond to the logo, hence the decision to sharpen the edges. The secondary typeface, used for the phrase “Online Casino” is Poppins.
The aforementioned golden mean proved to be a compound of photorealism and characteristic online casino elements, all topped off with vibrant, neon colours. From the first design we took the astronaut figure, which became the focal point of all visuals. The project’s intention was to be familiar to the players, at the same time setting a new standard of using modern design in the industry.
For the project, we used two different typefaces. The first one, most distinctive, is Stolzl Display. It intends to imitate simple interfaces on spaceships, coordinates on vintage photographs etc. It does a great job conveying the technical feel of the design, but it’s also quite heavy and unfit for larger paragraphs of text.
That’s why we chose to supplement it with another font – Inter. This one, being sans serif, is easier for reading. The former is used mainly for headings, buttons and other focal points, whilst the latter is used for larger chunks of content. They both complement each other, despite no serif-sans contrast between them.
The players, as they progress, will be rewarded with ranks – those are represented by badges. In online casinos these are often colours/valuable materials (gold, diamond, etc.). We decided to use “space ranks”, varying from Space Tourist to the highest level of Space Legend.