We helped the client with product strategy, identifying core features that would effectively engage fans. To redesign the information architecture, we conducted a series of UX workshops, prepared lo-fi wireframes and flow of the app. The design of the application was created simultaneously with the design of the website.
We have introduced four core functionalities: match center, calendar, home feed and notifications.
Match Center: Match Center is active only on a match day. In this section, fans can find live game coverage with scores and exclusive behind-the-scenes in attractive multimedia formats.
Home Feed: Home feed features interesting news and updates, typically organized around a particular issue or topic. A well-curated home feed allows for more precise communication with fans and better promotion of different events and initiatives. The exclusive content formats are available for the logged users only. With one account, fans can access both mobile and web platforms.
Calendar: We introduced a calendar that features all matches and other upcoming events. Fans can add favourite events and create a private, personalized calendar. They can easily stay up to date with all the important events.
Push notifications: Another important feature are push notifications that Legia Warszawa can use to draw users to the application. Notifications can prompt users to access match center, a specific article, a calendar event or an offer. This is a great advantage of a mobile app over the website – Legia Warszawa can send real-time updates and reminders to re-engage and retain its users with useful content.
Apart from these four core features, the first version of the app also includes an offer section where various products for purchase are displayed. Besides, the club can display ads and sponsored content, including video formats. On top of that, we suggested implementing analytics to gather valuable data about users and their behaviour.
The app was developed for both iOS and Android platforms.
