The New Design
We have conducted product workshops with the client and helped to shape the web concept. After designing the creative direction for the product, we delivered the final high-fidelity prototypes and developed the front-end part of the site. The site structure was adapted to include both football-related and more lifestyle content.
We designed a flexible system of grids and modules that carry various types of content with different hierarchy. These modules can be filled with news, videos, photos, products and other team-related content. The client can conveniently create, modify and deliver new modules due to the custom CMS that was designed and built from scratch by our technology partner TISA. This provides the content editors with publishing speed and agility.
To engage the fans and deliver exclusive content, we designed a match center – a place where fans can find live updates from the field, rich statistics, expert opinions and live commentary. We have also introduced insightful player profiles, filled with photos, videos, statistics and social media feeds. To further drive fan engagement, we utilized the way modern fans consume sports and gave the users a unique possibility to interact with the site content. They can upvote the materials they enjoy such as team news or match highlights.
To provide optimal user experience, we have created a fully responsive site that automatically adapts to the size of the screen on which it is viewed. The platform is very intuitive, mobile-friendly and easy to navigate despite the rich site contents.