The company was in need of brand architecture that integrates the entire digital ecosystem and visually connects the company’s parent brand (Space Digital Group) and its sub-brands (a portfolio of Space Digital Group digital products). For this reason, we decided to create a branded house architecture. In this strategy, the sub-brands do not detract from the parent brand and follow the same identity system. This brings consistency and creates visual interrelationships between the brands.
Taking into account these principles, we prepared three different stylescapes formed on subtle analogies related to technology and security. We conducted a one-day workshop to discuss the stylescapes and allow the client to decide which proposal best resonates with the Space Digital Group. Afterwards, we started logo design and explored initial ideas. Finally, we developed full brand style guide including guidelines for the parent logo, sub-brands logo (modular grid), color palette, patterns, style rules and typography.
The other part of the workshops was dedicated the UX of the company website. Together with the internal stakeholders of Space Digital Group, involving the president of the board, CTO, designer, product owner and marketing, we discussed the structure of the site and its most important elements.