Branding
Elevate your brand above competitors by cultivating a strong brand identity that deeply resonates with your community.
How can you benefit from unique branding?
In a crowded market, branding is the one thing that makes you stand out. It allows you to communicate what makes your business unique and why customers should choose you, as well as carve out a distinctive position in the competitive landscape.
Effective branding goes beyond aesthetically pleasing visual identity. It's a strategic plan that supports your business goals and aligns perfectly with the desires of your target audience through its uniqueness, message, and values.
Building an authentic brand presence that attracts loyal customers requires time and resources. Only when combined with a proper digital marketing strategy and consistent communication effort, can your brand become instantly recognizable and truly magnetic.
A well-crafted and consistently applied brand identity, including logos, colours, and messaging, makes your business more memorable. Simply put, this increases the likelihood of your brand being chosen over the competition when it’s time to commit to a purchase.
Precise brand guidelines in the manual ensure all creative professionals, such as graphic designers or copywriters, follow the same rules. In turn, communication that is consistently on-brand results in a corporate image that is recognizable in a heartbeat.
As engagement designers, we believe there's no one-size-fits-all brand strategy that will resonate with everybody. Instead, its uniqueness, personality, and values should click with a specific community – just like two missing puzzle pieces that fit perfectly together.
Paweł Wypych
Senior Product Designer
Branding services
What does the process look like?
We kick things off by asking you to complete the creative brief to help us better understand your vision and project objectives. Following that, we conduct market research and suggest tweaks to the initial brand positioning. With a keen focus on the brand’s community ecosystem, we also create personas representing potential customers.
Branding glossary
In the branding process, you’re likely to encounter professional terminology. Without further ado, let's explore the meaning behind some essential brand-related terms.
Balanced visual identity and UX/UI for a forest management web app
After the success of BZB UAS’ Planner app, we were excited to work with them once again on another project – eForest. To capture eForest's unique value proposition, which perfectly balances technology and nature, we designed its visual identity, featuring a logo, colour palette and typography.
Afterwards, we also handled UX/UI design for this cutting-edge web app. As that revolutionizes forest management through AI solutions, we strived to communicate its distinctive functionalities to target users (foresters) through an effective landing page.
FAQs about branding services
What is the typical duration of the branding process?
The branding process usually takes anywhere from two weeks to a few months, depending on the complexity of the components shaping the brand identity. Some branding elements are optional, so the timeframe may shorten. Client responsiveness also plays a crucial role; we often present smaller deliverables like naming and request the client to choose from three options. Our approach is flexible, and we're keen to tailor a schedule that works for you.
Who is involved in the branding process?
The branding process is led by our engagement designers, leveraging their extensive expertise to conduct client workshops, conceptualise and strategize the brand identity, prepare documentation, and oversee communication with clients. Working hand-in-hand with them are our graphic designers, whose creative input is vital for shaping the visual identity based on the established strategy. This collaborative effort brings together diverse skills — creative, strategic, and graphic — resulting in a holistic outcome.
What are the deliverables of the branding service?
To ensure your brand maintains its identity, regardless of the creative specialists involved, we provide two fundamental documents: a Brand Manual and a Brand Book. These documents contain precise guidelines for graphic designers, copywriters, and other professionals on how to consistently create on-brand communication. The Brand Manual covers a range of elements related to brand identity and communication, such as naming, claim, taglines, brand archetype or personality, vision and mission, values, tone of voice, and UVP (Unique Value Proposition). On the other hand, the Brand Book focuses on the visual aspects, providing guidelines for logo, key visuals, look & feel, colour palette, typography, and branding guidelines.
