Communication Strategy
Sustain user interest through a strategy-driven approach and a consistent brand presence across all channels.
Why is communication strategy great for your business?
Our strategic approach to brand messaging ensures that every communication effort contributes to your overarching goals, whether it's boosting brand awareness, driving sales, or building long-term customer relationships.
When discussing communication strategy, we don't mean marketing hacks or blindly following social media trends. Instead, we focus on gaining a profound understanding of your target audience and their desires, fostering a deeper connection and customer trust.
At hero/dot, our communication plan aligns seamlessly with your business requirements while allowing room for creative exploration. The outcome? Thoughtfully curated content that matches your brand message and drives engagement.
Our service transforms your brand recognition goals into reality through strategic engagement with partners and sponsors. By connecting with other parties, we enhance your brand visibility and credibility, creating valuable opportunities for growth and collaboration.
Clear, consistent, and authentic – with a carefully planned communication strategy, your messages become just that. This is essential for building a strong brand image, as customers can in the blink of an eye understand what your brand stands for.
In an ever-evolving landscape, a community ecosystem provides a framework that is adaptable and flexible. This allows you to respond to changing audience desires, shifts in market conditions, and emerging trends while remaining true to your brand's core message and values.
Anna Rózga
Engagement Designer
Communication strategy services
Meet the community ecosystem
A well- balanced ecosystem is key to a thriving and sustainable brand community. Each party brings something unique to the table, and there are many connections between different groups.
Jaga Token: revitalising fan engagement through blockchain technology
Jagiellonia Białystok is a professional football club from Poland. Faced with challenges posed by COVID-19 restrictions, they teamed up with hero/dot to develop a brand-new strategy for boosting fan engagement. This led to the creation of Jaga Token – an exclusive club currency powered by blockchain technology. This new club token brings the fan experience to the next level while providing faster and more secure transactions.
FAQs about communication strategy
Do I need a communication strategy?
At hero/dot, we strongly believe that having a Communication Strategy is vital for the sustained success of your brand. Our approach ensures that the communication plan aligns your messaging with your overall business goals. It streamlines your marketing efforts and helps allocate resources effectively, while allowing room for creative exploration. In essence, a Communication Strategy is not just about what you say; it's about how you say it, where you say it, and most importantly – why, making it a foundational document for empowering your brand.
How do you approach sponsors and partners engagement?
Engaging sponsors and partners is a strategic process that involves a thoughtful and collaborative approach. We begin by conducting thorough research to identify potential sponsors and partners aligned with our values, goals, and target audience. Then, we tailor proposals to each potential sponsor or partner, emphasising the specific benefits of the collaboration. After establishing the partnership, we focus on maintaining transparent communication regarding expectations, deliverables, and timelines. Last but not least, we offer our creative expertise to ensure mutually beneficial outcomes.
What’s included in the communication strategy document?
The key components of a communication strategy document vary based on your individual needs. Generally, it starts with a strategic background, defining brand image goals and identifying the target audience. Then, we establish measurable KPIs and a budget allocation plan to support your communication activities. In the content realm, the document details content types, creation processes, and proofreading protocols. Visual and language guidelines ensure a consistent tone, branding, and messaging across various materials. Meanwhile, communication channels, a timetable, editorial calendar, team roles, and checklists streamline the execution. For new brands, we include a pre-launch and post-launch media plan, providing a strategic approach to brand introduction and sustained visibility.
