Content Writing
Strike the perfect balance between what's engaging for your users and what’s optimal for search engines.
Why is expert content writing great for your business?
Our copywriting approach aligns user interests with SEO best practices, enhancing your website's visibility and driving organic traffic. Take our word for it; well-optimised content serves as a long-term investment in the online discoverability of your brand.
Clear and concise UX Writing is a cherry on top of the user-friendly UX/UI design of your product. Our well-crafted microcopy reduces confusion, enhances usability, and makes user navigation smoother than silk.
Before putting pen to paper, our engagement designers establish the information architecture. This streamlined process saves you time and money by providing a clear content-oriented layout for the design team to work on, resulting in well-integrated websites and apps.
By weaving absorbing narratives that align with your brand identity, we are able to attract and retain the attention of your readers. This storytelling approach humanizes your brand, making it more approachable, relatable, and memorable.
At hero/dot, we believe that the graphic and written elements must work harmoniously for a positive user experience. Our holistic approach to content writing, combined with UX/UI considerations, results in a harmonious fusion of visuals and text.
Persuasive copywriting combined with clear microcopy and search engine visibility enhance the likelihood that visitors will take desired actions. Investing in these elements collectively makes gliding through your conversion funnel as effortless as breathing.
Anna Rózga
Engagement Designer
Content writing services
What does the process look like?
Before getting creative, we start by thoroughly reviewing existing documents such as the brand manual, tone of voice, content marketing strategy, and research report. This initial step ensures a deep understanding of your voice, style, and objectives.
Content writing vs. UX writing
The two content writing services often get confused due to shared competencies like excellent writing, creativity, and research skills. Let's clarify the distinctions between content writing and UX writing once and for all.
Redefining industry standards with online casino’s design
Kosmonaut, a licensed online casino, asked hero/dot to design its branding and guide its launch. We pushed our creative limits to deliver a space-themed visual identity that is both flashy and subdued, revealing and mysterious. Inspired by the exciting visuals, we moved on to crafting the brand’s marketing strategy for successfully launching the casino and boosting engagement.
FAQs about content writing services
How do you ensure that the content is both SEO-friendly and engaging for readers?
To guarantee our content is both SEO-friendly and engaging, we employ a holistic strategy. We follow industry best practices, maintain a consistent tone of voice, and draw on our experience, writing skills, and creativity. Additionally, we use SEO tools like SurferSEO for keyword research, optimising keyword density, and enhancing technical aspects. This comprehensive approach ensures our content not only ranks well on search engines but also captivates and retains readers' interest.
How does a content architecture wireframe differ from a lo-fi wireframe?
A content architecture wireframe differs from a lo-fi wireframe in its focus and level of detail. Crafted by Engagement Designers, content architecture wireframes are simplified, content-oriented sketches illustrating website layouts. They prioritise content placement and user engagement over visual appeal. In the design process, these wireframes are then handed to UX/UI designers as a foundation for lo-fi wireframes. These low-fidelity mockups build upon the content architecture, emphasising user experience, navigation, and interaction with the digital product. While not as visually striking as hi-fi mockups, they do consider the visual aspect of the website structure.
What will our collaboration look like?
Our collaboration can take two forms: a one-time project, such as developing content for a landing page, or ongoing support for consistent needs like social media posts or newsletters. In both scenarios, we follow a structured 4-step process. Initially, we acquaint ourselves with your brand and tone. Next, we delve into crafting the content architecture or communication plan.Subsequently, we create excellent UX writing, SEO copywriting, storytelling, or other written content based on the established plan. Lastly, we hand over the work for your feedback, ensuring a collaborative refinement process to meet your specific requirements.
