Research & Discovery
Propel your project toward commercial success with reliable data in hand and feel empowered to make well-informed creative decisions.
Why is research & discovery essential for project success?
Discovery forms the fundamental basis for proposing strategic solutions or choosing between alternative approaches. Equipped with the latest data and knowledge-based recommendations, you can confidently chart a course for project success.
Through client workshops, we delve deep into your business idea, uncovering its full potential. This exploration is essential for validating initial assumptions and identifying what makes your project unique, engaging, and, most importantly, profitable.
Investing time and resources in research at the project's outset is a cost-effective strategy. A comprehensive examination of your business idea pays off in the long run by reducing the need for expensive revisions and cutting short potential risks.
The depth of our research depends entirely on your preferences. For smaller companies with limited resources, we recommend an approach that combines quantitative or qualitative data with the professional expertise and intuition of engagement designers.
We meticulously analyse the competitive landscape to identify what sets your project apart. This analysis helps strategically position your project within the market or industry, and catch your target audience hook, line, and sinker.
Establishing a shared understanding of goals, expectations, and success criteria early on minimizes the likelihood of misunderstandings or conflicts during later project phases. Let’s foster a collaborative working environment united by a common vision!
Leszek Zaremba
CEO
Research & discovery services
What does the process look like?
We always say that a well-crafted brief marks the initial step toward success in creative projects. To commence, we request a short document introducing us to your idea. We then fuse these client insights with desk research, laying the groundwork for a comprehensive understanding of your project.
Troubleshooting low conversion rates with a user-centred approach
Noclegi, an international accommodation booking platform, faced low conversion rates in Poland. To identify the root of the problem, we conducted 20 in-depth user interviews. They revealed underlying weaknesses and recurring issues with Noclegi’s platform from the users’ perspective. This newly gained understanding helped us to devise an actionable improvement plan that prioritised a human-centred approach.
FAQs answered by our expertFAQs about research & discovery
Can I skip the research and discovery phase?
At hero/dot, no engagement service is compulsory. Whether you're interested in the full package or seeking specific services, we customise the Engagement Design process to fit your unique business needs. However, opting out of the research and discovery phase carries significant risks. Discovery lays the foundation for all subsequent deliverables, so omitting this crucial first step often results in straying off course and ultimately arriving at mediocre results. Conversely, thorough research and client workshops enable us to make well-informed creative decisions, cutting short any potential risks.
What tools and methods do you use for research?
Engagement Designers employ a variety of tools and methods tailored to specific project objectives. For comprehensive research, we leverage advanced Google search options, examine online reports and databases, along with closely monitoring news outlets. Our competitive analysis can involve SWOT analysis, an engagement audit, and a comparative method. Meanwhile, social media monitoring keeps us informed about competitors' activities. In target audience research, we rely on social media analytics for audience demographics and behaviour insights. Surveys, interviews, and persona development help us understand customer preferences and motivations.
What do client workshops look like?
Our client workshops are conducted online, leveraging tools like Miro for collaborative sessions. The duration and number of meetings are tailored to the project scope and client preferences. Led by an engagement designer, our team may include other professionals like business analysts, designers, or innovation product managers as needed. In these dynamic and interactive sessions, we engage in collaborative exercises to brainstorm ideas, crystallise your vision, and select optimal solutions. At the conclusion, you'll receive a comprehensive meeting summary, and the insights gathered will guide subsequent stages of the engagement design process.
