User Engagement
Fuel your growth by transforming engaged users into loyal customers and, ultimately, brand ambassadors.
Why is user engagement essential for your business?
Investing in our User Engagement service is the first bold step on a path to proactive maintenance of your digital experience. Together, we will ensure that your product or service remains up-to-date, relevant, and capable of meeting the changing needs of your users.
The key to creating products that are stickier than honey lies in developing the right engagement strategy. Satisfied and engaged customers are more likely to stick with your brand, share their positive experiences, and effectively become advocates for your product.
Feel like your digital solution is lagging behind? An Engagement Audit can pinpoint the exact root of the problem by analysing relevant engagement metrics. Moreover, regular check-ups help maintain consistent service quality, contributing to long-term success.
Through mapping digital engagement paths and proposing an optimized content architecture, we can transform your conversion funnel into a highway to the land of smooth monetization and increased revenue.
The digital landscape constantly evolves, and so do user preferences. Only by properly testing, maintaining and upgrading your digital solution can you achieve high user engagement metrics over longer periods of time.
At the conclusion of the process, we provide a detailed report from the Engagement Audit, along with recommendations in the form of Engagement Guidelines. Together, they offer actionable insights for increasing user engagement according to your success criteria.
Zuzanna Bomba
Engagement Designer
User engagement services
What does the process look like?
All creative solutions should be rooted in a thorough diagnosis of the problem. That’s why we begin the process with a comprehensive analysis of relevant engagement metrics, audit of your website or app's content, and assessment of its information architecture.
User engagement metrics
User engagement encompasses various attitudes and behaviours, such as watching, liking, or subscribing. Lucky for us, each of these can be easily quantified with mathematical formulas to assess solution performance.
User-centred design and development of a web mentoring app
Working with Capabox, a startup targeting GCC countries, we handled branding, product design and development of an online mentoring application. Since the platform’s appeal lies in interpersonal communication between mentors and mentees, we took a user-centred, holistic approach. With core features like matching, communication and skill tracking, we made sure the product matches our client’s business requirements.
FAQs about user engagement services
How do I know that I need the user engagement service?
Determining the need for our User Engagement service can arise in various scenarios. Some clients approach us with specific problems, seeking tailored solutions. Others sense that their digital products are falling behind competitors without a clear understanding of the underlying issues. Alternatively, your user engagement rates may be satisfactory, yet you aspire for growth and continuous improvement. In any of these cases, conducting an Engagement Audit and developing a strategic plan can prove highly beneficial. We view user engagement as a fundamental stage in the life cycle of your brand or product, often likening it to a maintenance phase in software development.
What tools do you use during the engagement audit?
During the engagement audit, the tools we use are tailored to your specific needs and the established scope of the analysis. To analyze user engagement, we employ various metrics, including time on page, retention, conversion rates, unique visitors, and active users. We leverage reliable tools such as Google Analytics, Mixpanel, Hotjar, and more for in-depth analysis. Additionally, our approach involves a holistic examination of your website or app, where we immerse ourselves in the user's perspective. The result is a comprehensive written report highlighting areas that may require attention for an effective user engagement strategy.
What are the deliverables of the user engagement service?
When it comes to user engagement, the scope, deliverables, and desired results vary each time. That's why we approach this complex task with open minds and a flexible, client-centric approach. This may include analysing relevant metrics through the engagement audit or mapping out the digital engagement paths. What’s more, we’re equipped to refine or create a brand new strategic plan for boosting user engagement, as well as propose an optimised content architecture for your landing, website, or app.
