Tak innovation is a service design and design-thinking company based in Berlin, Germany, running projects for companies like Nike, Knauf, or Deutsche Telekom. TAK’s mission was always to help businesses and organizations innovate and push the envelope – they were researching, rethinking, redesigning and putting it all on countless post-its. Launching startups, predicting trends, developing teams and tools and optimizing existing processes – they’ve done it all.
Apart from the creative processes, Tak’s founder, Andrzej Karel is also responsible for propagating Design Thinking culture in Germany and Poland – organizing meetups and expert groups or writing and publishing book about service design.
We partnered up to reinvent their brand identity and online presence. A group like Tak is used to always be the most colorful and quirky being in the room. They are the ones that are hired by the companies to bring innovation and creativity even to the biggest and most grounded corporations. This is why we designed a bold, colorful and fresh identity full of contrasts and variety.
Tak is present both in online and offline spaces and we designed for both of them. We prepared an identity system for future meetups organized by the company. Also, we designed, developed and implemented their website and prepared templates for future digital content.
HeroDOT is a multidisciplinary team of skilful designers, developers and strategists who work together to develop striking digital products.
We are a trusted partner for many renowned companies, including major sports organizations and enterprise companies.
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