Pre-implementation Analysis Workshops
 

To unlock our client’s idea's full potential and gain a deeper understanding of their needs, we initiated the discovery process with pre-implementation workshops. The entire project team, led by the Engagement Designer, actively contributed their multidisciplinary knowledge as workshop participants. These two 4-hour collaborative sessions utilized our custom value proposition and business model canvas templates to crystallize the client team’s  vision.
 

Following discussions from the workshops, the client opted to shift focus from end users (B2C model) to business users (B2B). Truth be told, there were considerations of adding a business panel for companies, but the discovery of hidden potential of entering this niche in the market led to a reprioritization in subsequent pre-implementation stages.
 

Business & Engagement Research
 

This phase integrated both business and engagement perspectives, while also incorporating the needs and pain points of business customers, service providers, and end users. Research components included:
 

• Market Overview: Examining the size and key drivers of the fitness industry in the selected market.
• SWOT Analysis: Evaluating strengths, weaknesses, opportunities, and threats for informed decision-making.
• Competitive Analysis: Comparing the app with eight key competitors, focusing on business models, offerings, open locations, branding, target audience, messaging, social media presence, and customer reviews.
• USP: Highlighting the app’s distinctive features and benefits for each of the three customer segments.
   

Business Analysis

This was perhaps the most critical part of the analysis in terms of guiding potential implementation, as it covered:
 

• User Segmentation: Overviewing the needs and goals of different user segments in terms of app features.
• Feature Backlog: A comprehensive list of high-level features categorized into six panels.
• App Flow: Detailed charts outlining the user's navigation path from start to finish.
• Cost Estimation & Roadmap: A project implementation timeline with milestones and estimated costs.
   

Tech Recommendations
 

Informed by our tech lead's insights, we proposed:
 

• Technology Stack: Recommending battle-tested technologies, including ASP .Net 7 for backend, Angular for frontend, AzureSQL or PostgreSQL for the database, and Flutter for mobile.
• Architecture Solutions: Accompanied by diagrams and a list of necessary tools.
• Integration Tools: Covering various areas, from authentication to payment control.
   

Design Recommendations
 

As a gesture from our team, we created a new and improved version of the app’s visual identity to align with the shift towards business customers. Two look & feel options were presented, with the client unanimously selecting the more corporate-adjacent one.
 

• Logo: Drawing inspiration from fitness trackers, the logo design features distinctive line shapes.
• Color Palette: The vibrant yellow & purple color palette exudes positivity and motivation.
• Target Audience: Seamlessly combining fitness aesthetics with a corporate feel, the visual identity appeals to both B2C and B2B segments.